Sierra Glow

Sierra Glow Sdn. Bhd. is a car coating company that specializes in vehicular coatings for luxury cars. They are an international company headquartered in Malaysia with a Southeast Asian franchise presence.

Branding & Identity Design | UX/UI Design

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Branding & Identity Design

Color Swatch:

#FFC000

#848484

Typography Swatch:

PLAY

Different than the original logo, the new logo presents the user with the caption Car Coating Specialists, which immediately tells the story. The word Glow was also accented with a soft yellow glow, and this is accented further with the choice gray for the Sierra word. The darker gray background adds to this fact, and exhibits the brand as more professional, luxurious and polished. The fonts were also selected to convey this identity, with the font 'Play' selected for both logo and header fonts. The 'Ubuntu; font was used to provide contrast to the header font. The colors that were selected mainly revolved accentuating the poppy yellow swatch. The yellow swatch was selected to be eye catching and also represent a context of “glow” to the overall brand.