Swoosh!

The design proposed is for the client – Swoosh! Comic Bookstore & Café. The client intends to boost foot-traffic into physical shops by creating a café where comics are rented. The branding of Swoosh was designed to imitate the look and feel of 1950-60’s pop-art comics and merging it with a contemporary and cozy café.

Branding & Identity Design | UX/UI Design

Illustrator - Photoshop - XD
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Branding & Identity Design

Color Swatch:

#EC3C37

#ffffff

Typography Swatch:

Luckiest Guy

The font 'Luckiest Guy' was selected to represent the fun in comics. The lines behind the word insinuate comical speed, representing 'Swoosh' - the name of the store and café while the humorous face in the word signifies comics. The colour scheme is based on white with highlights of poppy orange peppered throughout the site to draw the users eye to a particular element.

Prototype Design

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