Virtual Experience Platform

Virtual Experience is a company who are venturing into the virtual events arena due to the recent pandemic and is looking for a virtual event platform that is accessible to all, a platform for users to purchase tickets, attend or host customizable virtual events. A Netflix for events.

Branding & Identity Design | UX/UI Design

Illustrator - Photoshop - XD

Visit Site

Branding & Identity Design

Color Swatch:

#006FA8

#231F20

Typography Swatch:

Calibri

The name Virtual Experience and its tagline was selected as it explains exactly what the company is offering, a global event virtual experience. The mobile logo was also created to provide customers with an easy, distinct, and recognizable logo and also a catchier way to pronounce the platform. The colours were also selected to induce a more professional yet approachable look that suggests that the brand is up to the cut. The colours embody an open platform that is global and thriving. The blue color selected has a good contrast against the white background, with a rating of 5.7. For an event platform, this is vital for the brand to feel approachable and unintimidating.